Dear Friend,

Remember when you were a kid and you'd run to the mailbox after the mailman came, hoping there was something just for you? A letter from a friend, that really cool thing you ordered six to eight weeks ago, or another big, bright envelope offering more neat stuff none of your friends would have. And when you got it, you were so excited you couldn't open it fast enough.

That's how I like to make grown ups feel about the direct mail they get.

Truly,
Susan Dempsey
Copywriter

"She has such a way with words, especially mine." Phyllis Stenerson, President, Paideia

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